The Best Makeup Dupes Spotted on Instagram

If you spend money on makeup (hi, welcome, have a seat. We are your people.), you probably fall into one of two groups: You're either the type who goes to Sephora for a "quick trip" and instead ends up dropping $20 on a lipstick, $45 on an eyeshadow palette and—before you can say "VIB points," you're broke and living off pretzels and peanut butter until your next paycheck. The second type of makeup shopper is a tad more fiscally responsible: You only end up getting the same exact color of the same product from the same exact brand because you can't justify spending extra money on a new cult product you're not quite sure you'll like. Congrats on all your adulting.

Luckily, we've got good news for whichever tribe you happen to be in, thanks to Instagram account @dupethat. What is it? Basically, it's a beauty account that compares swipes of similar lipsticks and eyeshadows (or "makeup dupes" as they're called), so you can test out less expensive versions of the products you're interested in. The idea being that, if you love it, you can invest in the more expensive option for next time. Plus, it lets you discover new affordable brands you might not have otherwise known about (like say, these amazing brands).

The account is also particularly helpful if you missed out on snagging a limited edition makeup drop like Kylie Jenner's Birthday Collection or Jeffree Star's new Skin Frost Highlighters. And the best part? It often offers coupon codes. An extra 10 percent off? We'll take it.

Check out some of the latest makeup dupes, and don't blame us if you get caught down an hour-long beauty wormhole (and find yourself $100 poorer). Hopefully, it helps in the long run?

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