Rihanna's Fenty Beauty hasn't even been out a full six months, but it's reportedly well on its way to surpassing sales of Kim Kardashian's makeup line and Kylie Jenner's Kylie Cosmetics. That's a big deal when you consider the fact Kylie made $18 million in one day on her holiday line and Kim raked in $10 million in a day for her fragrances.
WWD reports that Fenty's sales in its first month alone were five times that of Kylie's—and 34 percent higher the following month—based on data from online research firm Slice Intelligence. (Total 2017 sales number haven't been publicly reported for any of the three.) If the trend continues, the report posits that Fenty Beauty could outpace both Kar-Jenner empires in a matter of months.
On top of that, the report revealed some other interesting numbers: Fenty shoppers, on average, spend more on makeup than people who buy KKW, Kylie, and even Kat Von D, which was noted for having consistently “excellent” sales. All four makeup brands are also responsible for almost 30 percent of all online beauty sales, despite the fact that their customer base represents only 12 percent of shoppers.
Fenty Beauty's success is undeniably tied to the fact that it appeals to women of all skin tones,especially those who are often excluded from other cosmetics collections. So it's no surprise the report also found that Fenty has the most diverse group of shoppers too. Once again, Rihanna is proving the relatively obvious: When your line includes everyone, it pays off.
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