This ASOS Dinosaur Tail Has Everyone Stumped

Is it a costume? A fashion accessory? Or what?
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If you are a Facebook-using ASOS shopper, chances are you've come across the online retailer's targeted ads. Those socks you forgot you needed, that wear-it-once party dress you've been eyeing, that splurge item you're on the fence about, which are all sitting in your cart, often pop up on your screen—and sometimes these ads even come across as thoughtful reminders. But ASOS's latest targeted ad needs some explaining.

Early last month, out of confusion, ASOS shoppers began sharing the same image on social media: a model wearing a shiny black dinosaur tail with a handful of captions like "Too good to miss. Things we made with you in mind," "Thank us later. We saw this and thought of you," and "You've missed us... You left without saying goodbye. These items are waiting for you...." This left customers with all kinds of questions.

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Some wondered where you could even wear the tail to?

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Others pointed out that ASOS's efforts and time would be better spent elsewhere.

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The tail even made one user second guess her own knowledge of fashion trends.

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One of the biggest questions the tail inspired though was why it was merchandised on their website under festival gear. Is ASOS trying to make dinosaur tails the next flower crown? Are they suggesting we need this piece for Burning Man?

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Or, are they just trolling us?

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Their response to one sarcastic Twitter user's tweet offered a handful of emojis but no closure.

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ASOS has also been sending shoppers ridiculously long jeans, which are seriously perplexing shoppers. And we can't make head nor tail of this latest mystery—but if this is a marketing stunt, it's clearly worked because, amazingly, they're currently sold out of the item.

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