Kim Kardashian West had a pretty good week. TMZ reports the reality TV star's latest round of Kimoji fragrances—Kimoji Cherry, Kimoji Peach, and Kimoji Vibes—made a jaw-dropping $5 million in just five minutes after they were released a few days ago. That's $1 million per minute, in case you don't want to do the math.
Those numbers are even more impressive when you consider the fact Kardashian West and company didn't spend any money on traditional advertising, according to TMZ. Social media was the only method the reality TV star used to get the word out about her new fragrances. She posted these two photos, below, directly about the release.
Instagram content
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Granted, TMZ is the only outlet reporting this, and it doesn't source where it found these numbers. That being said, Kardashian West's entering million-dollar minute territory wouldn't be surprising. Her KKW Fragrance made $10 million back in November 2017. Then she topped herself in February 2018 when her Valentine's Day–themed Kimoji perfumes racked up another cool $10 million in just four days. Her family's empire is gargantuan and awe-inspiring, with stakes in reality TV, beauty, and fashion, among other markets.
Their beauty endeavors are particularly profitable. Kylie Jenner's beauty line (Kylie Cosmetics) boasts similarly insane (and confirmed) numbers. Her birthday collection made $10 million in one day, according to WWD, and her holiday set made $18 million in one day. This brings whole new meaning to the phrase "making a quick buck," am I right?
Kimoji Cherry, Kimoji Peach, and Kimoji Vibes sell for $45 a bottle.
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