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Something kind of unprecedented just happened: A makeup brand saw the demand for something skyrocket, and rather than lean into the hype and make us wait for it until the very last moment, they gave it to us early. The vagueness in question? None other than Gigi Hadid's Maybelline palette. If you haven't been following along, our first look at Hadid's palette dropped earlier this week. And while it was set to hit Ulta stores this weekend along with the rest of her collection, in response to demand, the brand tells us it's ready for purchase as of now. We repeat: as of now.
Given that the palette sold out in a matter of hours when it dropped in the U.K., rest assured that the hype is warranted. The brand's collab revolves around the basics that Gigi needs on her world travels, which isn't nearly as bougie a sentence when you consider she's a model—crisscrossing the globe comes with the territory. Ostensibly, that makes packing tough. If you've ever tried to pack your hair and makeup for a weekend trip, the struggle is, as they say, real.
So the goods are here: The Gigi-curated palette combines four versatile eyeshadows, concealer, blush, bronzer, highlighter, mascara, and a lip balm into one millennial pink package. And the proof is in the pudding, because Gigi wore the palette out this week—and, yeah, oh my God.
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We all have eyes. We can all see that that is an insane highlight. We've reached out to Erin Parsons, Gigi's makeup artist, for the details on how exactly she got that gleam, and we'll update when we hear back (this is crucial info). For the time being, we're going to keep staring at that glow. If you can tear yourself away, the palette is $29.99 and exclusive to Ulta. The rest of the collection—potentially including that lipstick—drops this weekend.
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