‘Texan Hair’ Is Set to Be 2024’s Biggest Hair Trend—Literally

You can wave goodbye to minimalism. Hair is getting a big ol' highfalutin makeover going forward—and “Texan hair” is leading the way.

We saw the trend blow up after Beyoncé chose to wear the style for her high-profile appearance at this weekend's Super Bowl (which coincided with her dropping two new songs, titled “Texas Hold ’Em” and “16 Carriages,” both with a decidedly country feel to them).

Her hairstylist, Neal Farinah, posted a pic of Bey's higher-than-heaven hair to his Instagram with the caption: “Super Bowl Texan hair @beyonce” before spilling that he used formulas from Beyoncé's much-anticipated new hair care brand, Cécred, to create the style.

“My favorite products @cecred,” he wrote, giving us a first glimpse of the products and their packaging. It looks like we'll be getting a hair oil or serum from the Queen of the Beyhive, and fittingly, the honey-colored liquid appears to have a lid shaped like a honey dipper.

We should have known, ever since Bey made cowgirl hats the must-have accessory of her Renaissance tour, that she had something bigger up her sleeve.

However, this isn't the first time we've seen a Western influence infiltrate hair trends. Cowgirl copper has been blowing up for the past couple of seasons, and Miley Cyrus debuted her own XXXL voluminous hair moment at this year's Grammys (though she's a Nashville girl, of course).

What is Texan hair?

Texan hair taps into that Southern aesthetic of big, bold, bouncy hair that's also a signature of states like Louisiana, Tennessee, Georgia, and Alabama. It has some serious country-cowgirl energy, and it's the antithesis of the super-minimal hair looks that have dominated the last decade.

It takes our renewed obsession with the ’90s blow-dry, then takes it up a notch in terms of volume, with a ’70s and ’80s influence coming through.

How do I style Texan hair?

The key is to have some gravity-defying vertical lift at the root, as well as big, beautiful curls to offer some horizontal volume through the strands too.

So, if you're done with baby waves and off-duty buns, get yourself a set of rollers—you'll need it for this one.

This story was first published in Glamour UK.